Design is often seen as one step in the process of creating products and services to end customers. Yet, good design, by essence, is people-centric and focuses as much on the challenges of internal teams as it does on the needs of clients.
A mature approach to design generates better business results as it helps teams identify the right customer pain points and solve them effectively.
1
Alignment of design goals and business goals resulting in high ROI and customer lifetime value
2
Ability to define and measure customer experience and its impact on business metrics
3
Sense of purpose and engagement within the teams. More co-creation and innovation.
The assessment helped me to get an outside view on my job. I take the report as a strong indication which areas to focus on when growing the design mindset in my organization. The report resonates fully with my own assessment of the situation.
Wojciech Bąk / Head of Product Design
Design Maturity Assessment helped me uncover an area which is a challenge for us. This is a good motivation to take a close look at our design processes. I'm really curious to see the industry results and benchmarks. I recommend this assessment to any tech company.
Maria Borowy / Product Design Manager